The Challenge:
Potosi, Bolivia, recently experienced devastating landslides that disrupted not only the physical landscape but also the emotional and psychological stability of its workforce. Companies found their employees grappling with heightened stress and disconnection, underscoring an urgent need for supportive wellness programs. Click here to verify
"The landslides have left a scar not just on our hills but in the hearts of our workforce," - Lucía (HR manager)
The Solution:
To address these challenges, Juan, a forward-thinking corporate wellness coordinator, proposed the integration of art therapy into the corporate environment of Potosi. Partnering with professional art therapists and Gaza999, Juan designed a program that uses art therapy to enhance emotional well-being, strengthen team cohesion, and rebuild community ties within companies affected by the landslides.
"Art therapy offers a path to express and process emotions that are often overlooked in the corporate setting," - Juan (wellness coordinator)
The Implementation:
Juan and his team collaborated with HR departments to tailor the art therapy program to the specific needs of their employees, ensuring alignment with broader corporate wellness goals. A pilot program was launched in departments most affected by the landslides, providing a structured series of art therapy sessions during work hours and via digital platforms to accommodate all employees, including those working remotely.
The program was actively promoted through internal communications, emphasizing its benefits for stress relief and personal growth. Art sessions focused on collaborative projects that fostered teamwork and understanding across diverse groups, culminating in exhibitions of employee artwork within the workplace.
"As we painted, we shared stories and found common ground, turning our individual struggles into a collective tapestry of resilience," - Carla (employee and art session participant)
The Impact:
The corporate art therapy initiative has significantly improved employee morale and workplace cohesion in Potosi. Feedback from participants highlighted enhanced communication skills, reduced stress levels, and a greater sense of belonging. The exhibitions of employee artwork also boosted pride and solidarity across the company, showcasing the therapeutic power of creative expression.
"Our workplace has transformed into a gallery of hope, where each artwork speaks of our journey from vulnerability to strength," - Eduardo (CEO)
Lessons Learned:
- Leadership and Cultural Alignment: Gaining buy-in from executive leadership and ensuring the program aligns with the company’s culture were critical for its acceptance and success.
- Flexibility and Accessibility: Offering flexible session timings and remote access options were key to maximizing participation and inclusivity.
- Regular Feedback and Adaptation: Continual assessment and adaptation of the program based on employee feedback helped in fine-tuning the approach and maintaining engagement.
